Course summary

Do you like to immerse yourself into the centre of the action, helping to drive forward business goals and growth through sharp market insight and strong creative strategy? BNU’s Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level. The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are selling to is critical to the success of a business. Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to make your mark in the business world. Whatever your area of interest we have you covered, our lecturers work hard to ensure that you can develop your interests and abilities. We cover topics including, the global business environment, developing innovation and creativity, consumer brand relationships and marketing communications. We are a student focused and employer led university which means that you are at the forefront of all that we do. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone.