Course options

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Course summary

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

  • marketing management
  • the analysis of marketing decisions
  • consumer behaviour
  • marketing research methods
You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection. Who this programme is for The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. It aims to help you become a critical, reflective practitioner as it emphasises the integration of theory and practice with the skills and knowledge required by employers. It is designed for those wishing to pursue a successful marketing career in the public or private sector.


See the University of Edinburgh website for detailed programme information.

Entry requirements

Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on the University of Edinburgh website. You will also need to meet the University’s language requirements.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Tuition fees vary between degree programmes. Find the specific fees for your chosen programme on our website.
Marketing at The University of Edinburgh - UCAS