University of Leicester

Degree level: Undergraduate

Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Course description Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students. Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow. This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political and technological factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to question the ethical and social responsibilities of the organisations that affect all our lives whether as customers, employees or citizens. In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules. The first year of this degree is shared with the following BA degrees: Management Studies BA Human Resource Management BA This means that you will have the option to switch to any of our management BA degrees at the end of your first year. Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Course details

Modules

Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society. Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge. In your final year, there are two compulsory modules (focusing on international and ethical perspectives respectively), plus your dissertation, which is a piece of independent research supported by one-on-one supervisions with an academic member of staff. You will also choose from a range of option modules, giving you the chance to shape your degree around your interests. For full details of modules please see our website.


How to apply

You can no longer submit a new application for courses starting in 2021.

If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.

Application codes

Course code:
N500
Institution code:
L34
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

When considering your application, we will look for evidence that you will be able to fulfil the objectives of the programme of study and achieve the standards required. We will take into account a range of factors including previous examination results.


English language requirements

IELTS 6.5 or equivalent is required. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

For further details of our English Language requirements please see our website

https://le.ac.uk/study/international-students/english-language-requirements


Unistats information

Operated by the Office for Students
66%
Student satisfaction
61%
Employment after 15 months (Most common jobs)
87%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

This information will be updated as soon as the tuition fees for the academic year 2021/2 have been confirmed. For further information about fees and funding please see the following page of the University website: https://le.ac.uk/student-life/undergraduates/fees-funding

Provider information

Visit our website

Our COVID-19 information

University of Leicester
University Road
Leicester
LE1 7RH


Clearing contact details

Clearing Line

01163736000

Course Clearing information

Additional information

Tuesday 10 August 7 am to 9 pm Wednesday 11 August 8 am to 7 pm Thursday 12 August 8 am to 6 pm Friday 13 August 8 am to 6 pm Saturday 14 August 10 am to 4 pm Sunday 15 August 10 am to 4 pm From Monday 16 August open Monday to Friday 9-5 (Closed Monday 30 August)


Course contact details

Visit our course page
Admissions Office (UG Social Science)

+44 (0) 116 252 5281

Marketing at University of Leicester - UCAS