Course summary

Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques. Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students. Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow. This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules. In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules. The first year of this degree is shared with the following BA degrees: Business and Management BA Human Resource Management BA This means that you will have the option to switch to any of our business management BA degrees at the end of your first year. Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.