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Course summary

The BSc (Hons) Business with Marketing pathway is delivered by Bayes Business School (formerly Cass), one of Europe’s leading business schools. Part of City, University of London, Bayes is ranked amongst the top 6 business schools in the UK* and 3rd best in London for Business and Management Studies**. The Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice. This degree should appeal particularly to you if you see marketing as being central to an organisation’s strategy. You will gain a broad understanding of business from a marketing perspective and you will explore the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately. You will learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. Marketing is covered both by specialist modules and electives that reflect the variety of the marketing function in contemporary businesses and provide an excellent basis on which to enter a career in marketing. The Business with Marketing pathway will equip you with core and specialised marketing knowledge along with transferable skills that prepare you for a wide range of roles, such as specialist advertising and PR agencies or within the marketing team of a large organisation. At Bayes we value sustainable, ethical business and we embed it into our curriculum. That's why we are also a member of the United Nation’s Principles for Responsible Management Education (PRME) initiative, meaning we are well placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business. All Bayes undergraduate students will also choose from a range of professional experience modules so that when you graduate you are equipped with the knowledge and experience to make you an attractive candidate to employers. You will also take a career-focused module suitable for your chosen course to help you prepare for entering the job market. The BSc (Hons) Business with Marketing pathway is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation. There are six BSc Business Management degree pathways taught at Bayes: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management with Social Purpose, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme. Financial Times European Business School Ranking 2021

  • Complete University Guide 2022

Modules

Year one Core modules:

  • Introduction to management
  • Business economics
  • Critical analysis for business
  • Quantitative methods and analytics
  • Operations and supply chain management
  • Finance and management accounting 1
  • Fundamentals of marketing
  • Management lab and business skills.
Year two Core modules:
  • Technology and innovation management
  • Introduction to entrepreneurship
  • Introduction to finance
  • Human resources management
  • Business strategy analysis.
  • Consumer behaviour
  • Branding and communications.
Elective Modules
  • Econometrics
  • Financial and Management Accounting 2
  • International Business Environment
  • International Marketing
  • Asset Management
  • Economics for Business 2
  • Financial Markets
  • Intellectual Property Management
  • Introduction to Business Law
  • Management of the Public Sector
  • Management Science
  • Managing for Social Purpose
  • Marketing Strategy
  • Mentoring & Coaching for Leadership
Year 3 Core modules:
  • Final-year project
  • Research methods and data analysis
  • Business in society
  • Advanced market research methods.
Elective modules:
  • Corporate Finance
  • International Business Strategy
  • Advanced Management Practice
  • Bank Strategy & Management
  • Behavioural Decision Making
  • Change Management
  • Climate Change and its impact on the World Economy
  • Corporate Governance
  • Corporate Strategy
  • Creativity and Innovation
  • Design Thinking
  • Digital & Social Media Marketing
  • Emerging Markets
  • Financial Services Regulation
  • International HR Management
  • New Product Development
  • Social Enterprise
  • Strategy 2
  • Technical Analysis
  • Virtual Organisations
Modules are subject to change.

Assessment method

On the Business with Marketing pathway for undergraduate students, most modules are assessed by a combination of exams and coursework. The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose. The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%. Percentage of the course assessed by coursework The approximate percentage of the course assessment, is as follows: Year 1 49% written, 0% practical, 51% coursework Year 2 64% written, 2% practical, 34% coursework Year 3 53% written, 0% practical, 47% coursework.


How to apply

Application codes

Course code:
N1N5
Institution code:
C60
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
68%
Student satisfaction
68%
Employment after 15 months (Most common jobs)
88%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £19500 Year 1
International £19500 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

As a global institution, Bayes Business School aims to foster greater racial diversity in business. Therefore Bayes has launched a new scholarship for undergraduate black British students. We are offering ten scholarships for Black UK-domiciled undergraduate students from lower than average income households. Each scholarship covers the full tuition fee (at home-fee level) and a £6,000 annual stipend for three years. Scholarship holders will also be offered mentoring and support. The Bayes International Scholarship is awarded to students who achieve exceptional grades. The scholarship will be awarded as a discount in the fee amount due in the first year of their study only. City, University of London also offers scholarships for UK students who achieve exceptional grades. The scholarship will likely be awarded as a discount in the fee amount due in the first year of their study only. Please visit www.bayes.city.ac.uk/study/undergraduate/application-and-funding/scholarships for further information about scholarships including eligibility criteria. Eligibility criteria for students starting their studies in September 2023 will be updated in September 2022. Conditions are subject to annual change.

Business with Marketing at City, University of London - UCAS