University of Huddersfield

Degree level: Undergraduate

Fashion Brand Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Course summary

Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion products and brands. It gives you the skills and knowledge to develop creativity and expertise within a commercial framework that directly reflects current fashion industry practice.

  • Fashion Brand Marketing BA(Hons) provides you with the creative resources in an environment where you can experiment and personalise your learning.
  • You'll share first-year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and represent contemporary practice to develop the experience you need.
  • You’ll be equipped to research new products and market opportunities, you’ll learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, In the highly competitive global fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement, and exciting events. You’ll learn how this is done whilst completing a range of innovative projects
The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels. Additional Costs: You will need to cover the cost of printing and presenting your work during the course, as well as supply your own materials. These include sketchpads, notebooks and props for photography. There is no limit on the amount you may wish to spend, however as a guide the approximate cost of these items in recent years has been £140 in the first year, £105 in the second year and £260 in the final year.

Course details


Year 1 Core modules: Introduction to Critical and Contextual Studies Fashion Professional Development Creative Fashion Industry Fashion Practice Year 2 Core modules: Creative Research for Fashion Fashion Futures Fashion Identity Fashion Practice 2 Year 3 - optional placement year Final Year Core modules: Advanced Fashion Practice Fashion Brand Marketing Dissertation Fashion Brand Marketing Major Project

Assessment method

We use a range of assessment methods to relate the course material to current commercial practice. Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations. Your module specification/course handbook will provide full details of the assessment criteria applying to your course. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120 UCAS tariff points. As a centre of creative excellence, we look forward to hearing about your own creative experiments and ambitions through a discussion of your portfolio at interview. Read our guidance on developing your portfolio and what to expect from your interview - If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages - Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements



Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £15000 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £15000 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance - If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for full details of the scholarship

Fashion Brand Marketing at University of Huddersfield - UCAS