University of Huddersfield

Degree level: Undergraduate

Fashion Brand Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion marketing and brands that directly reflects fashion industry practice. Why study Fashion Brand Marketing?

  • Develop your understanding of how the fashion industry works to build up awareness and excitement about fashion as we explore mediums such as social media, digital advertising, press articles and adverts.
  • Use our resources and our inter-disciplinary environment to personalise your learning and develop a wide range of skills to help you become a confident player in the exciting fashion industry.
  • Share modules with students on other fashion courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism of fashion brand marketing.
  • Work on an exciting range of industry-focused projects to help build your brand awareness and marketing skills.
The Fashion Brand Marketing BA(Hons) course will help you develop the skills and knowledge you need within the highly competitive global fashion market. The dynamic environment of marketing provides diverse, challenging and exciting opportunities in roles such as marketing, branding, advertising, PR and event planning. Additional Costs - Materials: You will need to cover the cost of printing and presenting your work during the course, as well as supply your own materials. These include sketchpads, notebooks and props for photography. There is no limit on the amount you may wish to spend, however as a guide the approximate cost of these items in recent years has been £140 in the first year, £105 in the second year and £260 in the final year.

Course details


Year 1 Core modules: Introduction to Critical and Contextual Studies Fashion Professional Development Creative Fashion Industry Fashion Practice Year 2 Core modules: Creative Research for Fashion Fashion Futures Fashion Identity Fashion Practice 2 Year 3 - optional placement year Final Year Core modules: Advanced Fashion Practice Fashion Brand Marketing Dissertation Fashion Brand Marketing Major Project

Assessment method

We use a range of assessment methods to relate the course material to current commercial practice. Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120 UCAS tariff points. As a centre of creative excellence, we look forward to hearing about your own creative experiments and ambitions through a discussion of your portfolio at interview. Read our guidance on developing your portfolio and what to expect from your interview -!/?modal=fashion Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements



English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
EU £15000* Year 1
International £15000* Year 1

*This is a provisional fee and subject to change.

Additional fee information

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information -

Fashion Brand Marketing at University of Huddersfield - UCAS