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Digital Marketing (with Advanced Practice) at Liverpool John Moores University - UCAS

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2024 - 2025
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Course summary

This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.

  • Learn from staff with strong links to professional bodies
  • Undertake a group consultancy project
  • Benefit from course content which is of a professional standard relevant to potential marketeers
  • Study in a dynamic business school, located in the city of Liverpool
Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena. As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign. It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. Advanced Practice: In the first year you will complete the taught (classroom) components of the course. During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. This allows you to apply the theoretical knowledge gained in your previous year to a project brief provided by a business. Liverpool Business School at Liverpool John Moores University is a member of AACSB International The Association to Advance Collegiate Schools of Business. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.

Assessment method

To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic. Assessment methods on this programme include: presentations, reports and portfolio assessments. There are no formal examinations.

Entry requirements

-a good second class honours degree in any relevant discipline. International requirements: -IELTS 6.0 (minimum 5.5 in each component) -International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details International students entering on a Student visa cannot study part-time Extra Requirements: -IDM and CAM qualifications will be considered alongside relevant industry experience Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area -RPL is accepted on this programme

Fees and funding

Tuition fees

England £8765 Year 1
Northern Ireland £8765 Year 1
Scotland £8765 Year 1
Wales £8765 Year 1
International £17750 Year 1

Additional fee information

Home year 2: £2,680 International year 2: £3,830
Digital Marketing (with Advanced Practice) at Liverpool John Moores University - UCAS