Course summary

Why choose this course Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before. In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways. This specialist course blends theoretical knowledge with the hands-on skills employers are looking for, to prepare and empower you with the skills required for the next generation of digital marketers. By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations. We’re ranked 67th for business and economics in the world by The Times Higher Education World University Rankings 2023. What you will study This MSc course provides the core aspects required to give you an in-depth understanding of digital marketing, complemented by your choice of two optional modules, based on your own interests and career aspirations. Whether you choose the full-time 12, 15-month or part-time version, you’ll have the chance to explore a range of modern digital marketing topics in detail, including: -Digital marketing strategy -Social media marketing -Entrepreneurship and the digital economy -Web analytics. This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.