Digital Marketing at University of Surrey - UCAS

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Course summary

Why choose this course Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before. In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways. This specialist course blends theoretical knowledge with the hands-on skills employers are looking for, to prepare and empower you with the skills required for the next generation of digital marketers. By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations. We’re ranked 67th for business and economics in the world by The Times Higher Education World University Rankings 2023. What you will study This MSc course provides the core aspects required to give you an in-depth understanding of digital marketing, complemented by your choice of two optional modules, based on your own interests and career aspirations. Whether you choose the full-time 12, 15-month or part-time version, you’ll have the chance to explore a range of modern digital marketing topics in detail, including: -Digital marketing strategy -Social media marketing -Entrepreneurship and the digital economy -Web analytics. This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.


To see the full range of modules for this course please visit our website – the link is under the Course contact details. You will also find full details of the programme, including programme structure and Graduate prospects etc.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business
  • Chartered Institute of Marketing

How to apply

International applicants

We are proud to be one of the most culturally diverse universities in the UK, with more than 140 nationalities playing a role in university life. Our International Recruitment team are here to help you throughout the application process – from advising on choosing the right course to applying for a visa and preparing for your first few weeks at Surrey. You can contact them via [email protected] Applicants who require a Student Visa to study in the UK: To apply for a Student Visa, you must have a Confirmation of Acceptance (CAS) for the University you wish to study at. This is a unique number which will enable you to apply for your visa. The University is under no legal obligation to sponsor any individual and exercises caution with respect to issuing a Confirmation of Acceptance for Studies (CAS) to avoid risking its status as a Student sponsor. Confirmation of Acceptance to Study (CAS) will be issued in accordance with the Student Route and CAS Issuing Policy, available at:

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time (1 year): IELTS Academic: 6.5 overall with 6.0 in each section. Part-time (2years): IELTS Academic: 6.5 overall with 6.0 in each element. Full-time with study abroad (15 months): IELTS Academic: 7.0 overall with 6.5 in each section.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

FEES: For current information regarding postgraduate fees, please visit the course page on our website. The link is under Course contact details. SCHOLARSHIPS AND BURSARIES: Discover how we may be able to support your postgraduate taught studies with a host of bursaries and scholarships directly from the University of Surrey and external providers:

Sponsorship information

The University of Surrey offers a range of scholarships and bursaries to support our students, please visit for more details.

Digital Marketing at University of Surrey - UCAS