Course summary
This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association. Foundation Year In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years. Facilities and Specialist Equipment
- New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.
- Our Reuters trading room, reacting to live ‘stock-market’ data.
- Semrush software so you can practise your digital marketing skills for campaign management.
- Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice.
- Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).
- Access to Sage, Refinitiv Workspace and the econometrics software STATA.
- Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.
- Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.
- Learn from research-driven academics actively involved in consultancy work.
- Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.
- Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.
- Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.
- Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.
- Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.
Assessment method
Assessment takes a variety of forms, including essays and reports, portfolios, individual and group presentations (individually assessed), research proposals and exams.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N2DF
- Institution code:
- B22
- Campus name:
- Luton Campus
- Campus code:
- D
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 96 - 120 points
A level - CCC - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM - DDM
Access to HE Diploma
Scottish Higher
GCSE/National 4/National 5
Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Bedfordshire
Park Square
Luton
LU1 3JU
Clearing contact details
Admissions
0300 3300 073
Additional information
Thursday 17 August 08:00-20:00 Friday 18 August 08:00-20:00 Saturday 19 August 10.00–16.00 Sunday 20 August 10.00–16.00 Monday 21 August 09.00–17.00 Tuesday 22 August 09.00–17.00 Wednesday 23 August 09.00–17.00 Thursday 24 August 09.00–17.00 Friday 25 August 09.00–17.00 Open Day Bookings here: https://www.beds.ac.uk/open-days/ Apply Online here: https://www.beds.ac.uk/clearing