This course will prepare you for a potential career in a wide range of marketing communications disciplines such as advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Pitch a business idea to real-life entrepreneurs and win a great prize through our annual Fox’s Lair competition for first-year students - Work on real projects with advertising and marketing communications agencies such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments to help you put your skills into practice - Enjoy an international experience with DMU Global trips have included New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2) - 96.7 per cent of our graduates are in work or further study six months after graduating* *latest Destination of Leavers from Higher Education Survey 2015/16 - Our alumni are employed by leading brands in graduate jobs such as Sales Executive at Toyota, Marketing Executive at Marks and Spencers, Graduate Trainee Commercial Marketer at EE and more We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real-world experience into the learning environment. With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.
Year 1 Principles of Marketing Financial Decision Making Employability, Professionalism and Academic Study Skills Introduction to Entrepreneurship and Enterprise Introduction to Work and Organisations Marketing Information and Decision Making The Digital and Social Media Context of Business Year 2 Advertising and Promotion Brand Management Direct and Digital Marketing* Marketing Research Buyer Behaviour Plus option modules from the following indicative list: International Marketing Year 3 Campaign Planning Contemporary Issues in Advertising in Advertising and PR Marketing Dissertation or The Brand Portfolio Plus option modules from the following indicative list: Interactive Marketing Campaign* E-Marketing Global Marketing Strategies Customer Management Marketing Planning and Management Reflective Business Practice** Social Media Marketing *Essential for progression towards the IDM Certificate in Direct Marketing **Only applicable to those who have undertaken a placement year
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 21% Coursework: 79% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Leicester Campus
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Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
|IELTS (Academic)||6||including a minimum of 5.5 in each component|
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|