De Montfort University

Degree level: Undergraduate

Advertising and Marketing Communications

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising. This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning. You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts. Key features:

  • DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
  • Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.
  • Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
  • With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
  • Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco. Online global learning opportunities are being sought for the 2020/21 academic year.
  • This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

Course details

Modules

Year 1 Principles of Marketing Financial Decision Making Employability, Professionalism and Academic Study Skills Introduction to Entrepreneurship and Enterprise Introduction to Work and Organisations Marketing Information and Decision Making The Digital and Social Media Context of Business Year 2 Advertising and Promotion Brand Management Direct and Digital Marketing* Marketing Research Buyer Behaviour Plus option modules from the following indicative list: International Marketing Sports Marketing Year 3 Campaign Planning Contemporary Issues in Advertising in Advertising and PR Marketing Dissertation or The Brand Portfolio Plus option modules from the following indicative list: Interactive Marketing Campaign* E-Marketing Global Marketing Strategies Customer Management Marketing Planning and Management Reflective Business Practice** Social Media Marketing *Essential for progression towards the IDM Certificate in Direct Marketing **Only applicable to those who have undertaken a placement year

Assessment method

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 21% Coursework: 79% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.


How to apply

Application codes

Course code:
N561
Institution code:
D26
Campus name:
Leicester Campus
Campus code:
Y

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6including a minimum of 5.5 in each component

or equivalent


Unistats information

Operated by the Office for Students
72%
Student satisfaction
67%
Employment after 15 months (Most common jobs)
87%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £14250* Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £14250* Year 1

*This is a provisional fee and subject to change.

Additional fee information

Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.
Advertising and Marketing Communications at De Montfort University - UCAS