5Jun
PostgraduateCourse summary
This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of relevant case studies and projects.
- Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making.
- The focus of this course is the development of the strategic brand leaders of tomorrow.
- On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management.
- Further specialisation and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of research project.
Modules
You will study the following modules: Core modules Strategic Marketing Management Strategic Brand Management Contemporary Consumer Engagement The Global Professional Option modules which may include (choose 1) Intelligent Business Information Systems Managing Sustainable Challenges Managing Employee Relations Global Business and Human Rights Emotional Intelligence for the Effective Leader Management Accounting Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above) in any subject or equivalent professional qualification. * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
Fees and funding
Tuition fees
| Republic of Ireland | £8900 | Year 1 |
| England | £8900 | Year 1 |
| Northern Ireland | £8900 | Year 1 |
| Scotland | £8900 | Year 1 |
| Wales | £8900 | Year 1 |
| Channel Islands | £8900 | Year 1 |
| EU | £17000 | Year 1 |
| International | £17000 | Year 1 |
Additional fee information
Tuition fees for UK students will cover the cost of your study at the University. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see our Fees and Finance - https://www.hud.ac.uk/postgraduate/fees-and-finance/
Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office (mailto:[email protected]) or call 01484 472210 for more information about fees and finance.
Sponsorship information
For further information please visit https://www.hud.ac.uk/postgraduate/funding-studies/
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH