Course summary
Product life cycles are getting shorter and new product and process development is needed to remain competitive. Enrich your understanding of consumer behaviours and design innovative solutions to give customers what they want. This extremely practical course can add unrivalled value to your business by enhancing your innovation and management capabilities. Gain access to cutting edge consumer insight data and facilities where you can take your ideas from conception to reality.
- Discover first-hand how consumers shop and how that impacts future products and business with our virtual shopping Consumer Insight Lab and access to supporting market intelligence.
- Determine consumer preferences for a product or service via our award-winning Academy restaurant, Food and Consumer Sensory Testing Suite (FACTS), development kitchens, sensory booths and world leading Compusense sensory software.
Entry requirements
Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification, or demonstrate their ability to undertake the course through the accreditation of prior experiential learning (APEL). They must also possess a level of English language competency acceptable to the University. In addition, applicants must have at least one year's managerial/executive/owner position within a Food & Drink company. Depending on background and relevant experience, where further evidence of suitability to undertake the programme is considered necessary, applicants may be required to attend for interview.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Visit https://www.ulster.ac.uk/study/postgraduate/fees for latest fees information .
Provider information
Ulster University
Cromore Road
Coleraine
BT52 1SA