Course summary

Revolutionise how media creators communicate to audiences with our Media Communications degree and combine it with Publishing and learn to shape stories, information and ideas for print and digital. Throughout this Media Communications degree, you’ll develop your creative skills in marketing, creative strategy, PR, journalism and social media management and prepare for success across the thriving communications sector. You’ll gain experience working on cross-platform campaigns on communication strategies, explore political media making and investigative journalism, and delve into producing social media content, PR packs and augmented reality trails. Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll study online influencers and diverse forms of screen representation, explore the ethics of social media platforms like TikTok and alternative approaches to journalism, emerging marketing practices for immersive experiences and beyond. In your final year, you’ll join The Studio in Bath, the University’s new city-centre innovation hub for creative media technology and Immersive Promotion Design, our own in-house immersive marketing company. By collaborating with the region’s media and communications sector on cross-platform campaigns, feature articles and activist media, you’ll grow into a communications professional, realising your vision for a more inclusive media landscape. As fresh voices in these organisations, you’ll gain on the ground experience in the industry which will enable you to leap into a career in communications, PR, marketing and social media. Publishing at Bath Spa can be taken with subjects such as Creative Writing, English Literature and is also available as a Single Honours course in Journalism and Publishing. Our approach is characterised by innovative approaches, creative studio-based collaborative working, and high-quality making across all published forms from handmade and print to digital and live. Publishing is one of the UK’s largest creative industries, which shapes and presents content across a wide range of subjects. Publishers find an audience for a variety of publications, from books and magazines to innovative apps and websites. We’ll equip you with a wide range of the latest digital making skills, such as Adobe InDesign, web and multimedia social content, alongside core publishing skills such as copywriting and editing, design, layout and marketing. You'll also get access to key industry resources such as Nielsen Bookscan sales data, the BookMachine online industry community and Society of Young Publishers South West events, some of which are hosted at the University. Through collaborative project development, you'll acquire essential creative skills in working with others, carving out your own role and achieving high-quality results. You’ll graduate with industry experience and a stunning digital portfolio of your work. Combined Honour Awards At Bath Spa University many of our undergraduate programmes can be combined, so you don’t have to limit yourself to one subject. If you choose to study a combined award then in Year One you’ll start by studying both subjects in equal depth, then from Year Two you can choose whether to continue with an equally joint course, or a Major/Minor route. More about the Professional Placement Year A Professional Placement Year (PPY), traditionally known as a sandwich year, is where a student undertakes a period of work with an external organisation for between 9-13 months. The placement occurs between the students' second and third years of undergraduate study. Students can engage in up to 3 placements to make up the total time and are required to source the placement(s) themselves with support from the Careers and Employability Team.