Course summary

Understanding the role of the consumer from a business perspective and the importance of meeting consumer demands within today's marketplace is the central focus within this exciting and challenging programme of study. The content is designed to develop your knowledge on the pivotal role the consumer plays in the design, development, management, marketing and retailing of products and services. It addresses the processes and key issues involved in helping consumers make informed choices about the products and services they buy and use. The course will provide you with the appropriate analytical, teamwork, organisational and problem-solving skills and competencies necessary for a career related to consumer management and food innovation.