Course summary

Science can change the world - but only if people understand it. Taught by experts across science and journalism, we’ll train you to use key media technology to effectively communicate science to (and for) the public, the media, business and beyond. Course description We believe that science holds the key to making the world a better place, and that when science is misunderstood, the consequences can be dire. Science communicators are essential, and we want to train you to do it well. This course will help you develop the skills to communicate science effectively to a wide range of audiences. It's designed around developing you as a science communicator, rather than being a marketing course, and is taught by leading scientific researchers, professional science broadcasters, and experts from the School of Journalism, Media and Communication. Through hands-on training, you’ll learn how to engage, educate, and entertain people without the same specialist knowledge, covering the latest topics in science. You’ll target a range of different audiences, from science policy and business sectors, to the general public from all ages and backgrounds, giving you an insight into the breadth of potential science communication careers you could pursue. Your training can cover:

• Audio: receive storytelling training ready to create your own short podcast. You’ll do the scripting, interview subjects, pitch your story, and gain the technical skills to record and edit your episode in the industry standard Adobe Audition.

• Video: we’ll show you how to create video content suitable for various platforms. You’ll receive training in how to operate a camera, lighting and sound, and use the Adobe Creative Suite, including Premiere Pro to edit your footage and create slick clips.

• Photography: you’ll learn how to use specialist cameras, and Adobe Photoshop to create and edit images to take your digital science communication to the next level.

• Public engagement: you’ll work with your coursemates to run an event for schools and deliver this as part of a science fair.

• Journalism: understand the nature of social science research and the agendas that drive science communication by studying research methods.

• Data journalism: learn how to seek out stories within datasets, and bring those stories to the public via news media.

• Communicating with the media: learn how to get your story out there and run a strategic media campaign.

• Ethics: discover the relationship between science, the media, and the wider public, and the role that science communication plays in society. You’ll cover journalism ethical standards expected by the British Association of Journalists.

• Inspire, not teach: 'Horrible Science' and the use of comedy to deliver the National Curriculum

• What is the future of the Yorkshire Fossil Festival? Gaining perspectives from exhibitors, organisers, and visitors at the festival's 10th anniversary

• Let them lead the way: engaging children in climate policy

• The role of social media in the dissemination of public health messaging

• Writing women into the history of science; challenging the gender gap in STEM