Course summary

This vibrant mix of fashion communication and brand management includes creative direction and styling, fashion journalism, trend prediction and consumer behaviour. This will give you the skills you need to be a creative, confident, well-informed fashion communicator, ready for the industry. You will be taught by an industry-experienced academic team and by visiting professionals. There is also the opportunity to participate in live brand-based projects and competitions, including working with leading trend forecasters, magazines, and a range of high street retail names. You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London. Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a Faculty of creative students to collaborate with. You can also choose our four-year professional placement option, which features a one-year industry internship. Professional Placement Year This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course. Please note that fees are payable during your placement year. For details, visit the course page on the Birmingham City University website.