Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies. We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing.This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles. What you should know about this course
- You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
- Learn from leading academics and industry experts.
- Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
- Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
- 88% student satisfaction in our Marketing programmes (National Student Survey 2022)
All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website, can be found at the bottom of this page.
On this course, students are assessed by take-home exams, coursework and practice assessments on campus where required. Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assessments, which help you monitor progress and do not count towards your final grade.
You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.
Fees and funding
|Northern Ireland||£11000||Whole course|