Course summary
About this course Nowadays most of us spend a lot of time online; using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers. This new Marketing course is designed to be Digital First, Future Focused. The course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to develop your management skills too, whilst developing a global outlook. The course covers key marketing theories and principles, brand strategy and development, digital marketing, advertising, creative content marketing, commercial strategy, and project management but also allows for specialisation in design or data analytics. Reasons to choose Kingston
- You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).
- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
- You'll be exposed to all aspects of marketing and supported to pursue your individual career ambitions.
Modules
Example modules:
- The Marketing Mindset
- Social Media Strategy Development
Assessment method
Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- K84
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 - 136 points
A level - BBB - AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DDD
Access to HE Diploma - D: 24 credits M: 21 credits
Scottish Higher - BBBCC - BBBBB
AS
Pearson BTEC Diploma (QCF) - D*D*
International Baccalaureate Diploma Programme - 27 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H3 - H2, H2, H2, H3, H3
OCR Cambridge Technical Extended Diploma - DDM - DDD
OCR Cambridge Technical Diploma - D*D*
OCR Cambridge Technical Subsidiary Diploma
OCR Cambridge Technical Foundation Diploma
OCR Cambridge Technical Introductory Diploma
OCR Cambridge Technical Extended Certificate
OCR Cambridge Technical Certificate
T Level - M - D
Please click the following link to find out more about qualification requirements for this course
https://www.kingston.ac.uk/undergraduate/courses/marketing-bsc/
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Kingston University
River House
53-57 High Street
Kingston upon Thames
KT1 1LQ