Digital Campaigning and Content Creation at Queen Margaret University, Edinburgh - UCAS

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Course summary

Digital content has radically changed from a desirable extra to become the beating creative heart of modern communications practice. Equip yourself with in-demand skills in this field on one of the most forward-looking postgraduate courses in the UK. How can you stand out in a digital world where a million minutes of video are shared every second?* How do you create content that can’t be ignored and find your own visual voice? If you’re a current communications professional or recent graduate looking to set yourself apart in the job market, this course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning.


To obtain a PgCert, you will complete: •Strategic Communication and Digital Practice (20 credits) •Visual Storytelling for Media Campaigns (20 credits) •Digital Content Creation for Campaigns (20 credits) To obtain a PgDip, you will also complete: •Digital Communications (20 credits), •plus two 20-credit electives such as the Industry-based Learning Module, Fundraising, Development and Finance, Public Affairs or International Marketing For an MSc you will also complete a Master’s Communication Project (60 credits). The modules listed are correct at time of posting (October 2021) but are subject to change. In the event that modules change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students. .

Assessment method

Our teaching enables you to produce a portfolio of material suitable for satisfying existing or impressing future employers. You will work in groups during workshops to develop and test your knowledge and work on an individual basis to produce assessments that will include campaign strategies, case studies, a variety of short films and other content. You will work for an extended period, supervised by a QMU lecturer, to create strategic communication material for a client or organisation of your choice. You can also chose to undertake an industry placement or build a digital portfolio to enhance your professional aspirations. We are particularly proud of our strong links with organisations that agree to be placement hosts or live clients for our students.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

Entry requirements

A UK honours degree or equivalent OR significant work experience.

English language requirements

IELTS with an overall score equivalent to 6.5 and with no individual component less than 6.0.

QMU English Language Requirements

Fees and funding

Tuition fees

Republic of Ireland £6500 Whole course
EU £15500 Whole course
England £6500 Whole course
Northern Ireland £6500 Whole course
Scotland £6500 Whole course
Wales £6500 Whole course
Channel Islands £6500 Whole course
International £15500 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Campaigning and Content Creation at Queen Margaret University, Edinburgh - UCAS