Birmingham City University

Degree level: Undergraduate

Marketing with Consumer Psychology

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Course summary

TEF Silver

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Want to learn more about marketing psychology in Birmingham? Our BA (Hons) Marketing (Consumer Psychology) course allows you to take a year-long industry placement. Consumer psychology is shaping marketing like never before with more demand than ever to understand how consumer’s think and behave. This course combines the creativity of marketing and the science of psychology to help you capitalise on this growing discipline. This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge. Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life. Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Consumer Psychology as well as Marketing, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities mean you take control of your learning and your career. This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. As one of six marketing degrees this course is distinct in that it offers you a set of pathways that you can choose from irrespective of the programme that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice. For full details, visit our website.

Course details


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN50A
Institution code B25
Campus nameCurzon Building Campus
Campus codeF

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 112 points Contextualised reduced tariff offer: 96 tariff points or equivalent e.g. A-level CCC, BTEC Extended Diploma MMM, BTEC Diploma DD Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.
A level BBC A maximum of three subjects are considered. A levels and other level 3 qualifications
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM
Access to HE Diploma Pass 60 credits overall At least 45 credits at level 3.
Scottish Higher BBCCC Where a combination of Advanced Highers and Highers are taken you must achieve grades CD in two Advanced Higers and grade CC in two Highers
AS AA - CC A maximum of two subjects along with two A levels or level 3 qualifications
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D* Considered with one A level or equivalent level 3 qualification
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualification
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Extended Diploma (QCF) DMM
Pearson BTEC Diploma (QCF) D*D* 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualification
Pearson BTEC 90-Credit Diploma (QCF) 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualifications
Pearson BTEC Subsidiary Diploma (QCF) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Certificate (QCF) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Scottish Advanced Higher CCD Where a combination of Advanced Highers and Highers are taken you must achieve grades CD in two Advanced Highers and grade CC in two Highers
International Baccalaureate Diploma Programme 28 points Overall For Students who do not already hold GCSE in Mathematics at grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted. For Students who do not already hold GCSE in English Language at grade C/4 or above Standard Level English Language (not Literature) English A-grade 4 or above or English B - grade 5 from IB Diploma will be accepted.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Extended Project 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H5, H5, H5, H5 This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 or A-C/A1-C3) or Higher level minimum grade H5/D1
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) See level 3 entry under Irish Leaving Certificate for full details
Cambridge International Pre-U Certificate - Principal 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
GCSE/National 4/National 5 GCSE English Language and Maths grade C/4 or above or equivalents level 2 qualifications. All level 2 quals must have been achieved at the point of enrolment. Acceptable Maths and English equivalents considered in lieu of GCSE:- - City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy - Functional Skills/ Essential Skills level 2 Maths and English - Key Skills level 2:- Application of Number and Communication Maths and English Language grade C or above:- Scottish Intermediate 2 Scottish National 5 Maths and English Language grade 2 or above:- Scottish Credit Standard Grade
HNC (BTEC) Pass with 120 credits at level 4. Must be in a related pathway
HND (BTEC) Pass with 120 credits at level 4 and 120 credits at level 5. Must be in a related pathway
OCR Cambridge Technical Extended Diploma DMM
OCR Cambridge Technical Diploma D*D* Considered with one A level or equivalent level 3 qualification
OCR Cambridge Technical Subsidiary Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Foundation Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Introductory Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Extended Certificate 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Certificate Not accepted

English language requirements

TestGradeAdditional details
IELTS (Academic)with no less than 5.5 in any level

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing with Consumer Psychology at Birmingham City University - UCAS