Marketing & Digital Strategy at Leeds Beckett University - UCAS

Course options

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Course summary

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate. You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability. In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project. The programme is designed for those who wish to lead or manage marketing departments and companies in the future. You will undertake a number of challenges that will improve your knowledge, skills and attitude i.e. the three key building blocks of management. On completion of your studies, you will have increased your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are delivered by both researchers and digital marketing consultants most of whom who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing. The diet of assessment (featuring group work, individual work and presentations) will hone your communication, prioritisation and time-management skills. Some assessments will replicate the challenges facing those working in marketing agencies. You will also have the opportunity to undertake applied research with internal or external clients via a consultancy project or dissertation. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers. We seek to bring the real world into the classroom throughout the course and in doing so, enhance your CV. You will be given the opportunity to translate aspects of your studies into professional qualifications after completion.

Entry requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional.

English language requirements

Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing & Digital Strategy at Leeds Beckett University - UCAS