Marketing is a fundamental part of today's complex business environment. Almost every aspect of the world around us is branded, packaged and marketed for media-savvy consumers. On this course you’ll learn how to cut through the noise and reach these consumers, developing the essential toolkit needed for success in today’s business and marketing environment. This four-year course includes an initial full-time Foundation Year and offers an alternative route into university and gaining a degree. This route is for you if you do not have the necessary qualifications or don’t yet feel ready to begin degree-level study, or are returning to education and would like some support to get up to speed with learning in a university setting. The Foundation Year in Business will allow you to develop your academic skills and confidence as well as introduce you to key concepts, debates and skills that will support and inform your subsequent years of undergraduate study. Following successful completion of your Foundation Year, you’ll progress onto Year 1 of our Business and Marketing BA (Hons) degree.
Academic skills and studying with confidence: We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations. You'll learn how to manage your time, how to prioritise and how to manage stress, and you’ll become more confident in engaging with collaborative learning, debates, discussions and critical reflection. Project: You’ll study an area of interest related to your chosen degree. You’ll work individually on your project, whether that's a written report, a presentation and oral examination, a film or a series of blog posts. You’ll undertake problem-solving learning, and formative feedback and support will be provided throughout, helping develop your self-confidence. Introduction to Business Operations and Management: This module aims to introduce you to business objectives, practices and principles through case study research, lectures, workshops and student-led activities. You will look at the supply chain and logistics, production and project management as well as business organisation, human resources and the principles of leadership. Starting a Business and Fundamentals of Marketing: You will examine the modern business environment and how 'start-up' businesses grow as technology advances. You will focus on sustainability and the opportunities or limitations small businesses face, as well as developing your own concepts and business plans through a series of lectures, workshops, course work and group work. For module information on the related three-year honours degree, please visit our website.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Chartered Institute of Management Accountants
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.