Business and Marketing at University of the West of Scotland - UCAS

Course summary

OVERVIEW The BA (Hons) Business & Marketing will allow you to specialise in marketing whilst developing you business skills. You'll study a braod range of business subjects but specilaise in key marketing areas. The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.  This degree is part of a suite of degree pathways which centre around our BA (Hons) Business. Each pathway offers its own distinct core modules which differentiate them from each other. Other degree pathways are: BA (Hons) Business (UCAS: N100) BA (Hons) Business & Finance (UCAS: N1N3) BA (Hons) Business & HRM (UCAS: N1N6) BA (Hons) Business & Marketing (UCAS: N1N5) ADVANCED ENTRY OPTIONS Direct entry to Year 2 (with an appropriate HNC) and Year 3 (with an appropriate HND) may be possible. CAREER PROSPECTS Jobs Our graduates possess extensive knowledge of business and marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation. Further Study Some graduates choose further study, leading to a Master of Science (MSc), Master of Business Administration (MBA), Master of Research (MRes), Master of Philosophy (MPhil), Doctor of Philosophy (PhD) or a Doctor of Business Administration (DBA).


In Year 1, you will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. In Year 2, you will begin your edevelopment as a marketing professional, taking core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects. In Year 3, you begin more specialist studies by looking at more strategic issues, this will include core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare you for the Honours year. You final year of study (Year 4 - the Honours year) is more conceptual, focusing on a research dissertation and core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.

Assessment method

The BA Business & Marketing incorporates a range of teaching, learning and assessment methods in order to enable the learning outcomes to be achieved. Individual modules use different mixes of teaching, learning and assessment methods as appropriate to the learning outcomes of that module. You will be taught through a combination of lectures, tutorials, and practical workshops.  There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication, and working as part of a team.  Our degree is mainly assessed using a variety of assessment methods including: // Written examinations // Multiple-choice tests // Coursework // Practical assessment

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

Course code:
Institution code:
Campus name:
Paisley Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3
  • Year 4

International applicants

ENGLISH LANGUAGE REQUIREMENTS: For applicants whose first language is not English, the University sets a minimum English Language proficiency level. These are shown below.

Entry requirements

Standard Qualification Requirements

Entry to Year 1 with SWAP (BBB) in Access to Humanities.

Minimum Qualification Requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 with 5.5 minimum in each skill / component.
Cambridge English Advanced176 overall with no sub-test less than 169
Cambridge English Proficiency176 overall with no sub-test less than 169
Trinity ISEPassISEII with the minimum of a Pass in all sub-tests
PTE Academic54An overall score of 54 with no element below 51
TOEFL (iBT)78no sub-test less than: Reading: 17; Listening: 17; Speaking: 17; Writing: 17

DUO LINGO In addition ot the above English Language tests, for 2022-23 entry, the University has approved the use of the online Duolingo English test as evidence of English language ability. UWS will accept an overall score between 90-115 with no component score below 90. For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The reason for this is that it’s essential that you are able to read, speak and understand the English language to get the most out of your time at UWS. All international applicants are required to meet minimum English language standards, with the exception of: // Native speakers of English // Erasmus students (unless advised otherwise) // non-Erasmus students from EU partner institutions (your institution must provide confirmation of your English language ability in the absence of a formal qualification) The qualifications above must have been gained within two years prior to the start of your course at UWS.

UWS's English language requirements

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Scotland £1820* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1
EU £14500* Year 1
International £14500* Year 1

*This is a provisional fee and subject to change.

Additional fee information

TUITION FEE INFORMATION - SCOTTISH STUDENTS: Eligible Scottish domiciled students can usually apply to have their tuition fees paid for them each year of their studies by the Student Awards Agency Scotland (SAAS). If you're not sure about your eligibility, you should contact SAAS. You need to apply to SAAS each year of study to have your tuition fees paid directly to UWS. TUITION FEE INFORMATION - UK, IRISH & GIBRALTARIAN STUDENTS: Eligible students who are domiciled in England, Wales, or Northern Ireland as well as from the Channel Islands, the Isle of Man, Gibraltar or the Republic of Ireland will qualify for tuition fees of £9,250 per academic session of study to a maximum of three years if you are studying on a four year bachelor degree course (eg. BAcc (Hons) / BA (Hons) / BEng (Hons) / BSc (Hons)). So, if your degree is four years' duration, you will only be charged tuition fees for three years. Similarly, if you are studying a five year integrated master's degree course (eg. MEng (Hons)) the you will only be charged tuition fees for four years. TUITION FEE INFORMATION - INTERNATIONAL (NON-EU) & EU STUDENTS: These tuition fees apply to all non-EU, EEA, and all other EU students (excluding those from Republic of Ireland and Gibraltar, whose fee level is as per UK (non-Scottish) students - see section above for more details). ADDITIONAL COSTS: The cost of attending university is an investment in your future career. In addition to tuition fees and living expenses, some courses involve extra costs such as consumable study materials, field trips, equipment and uniforms. You may also want to purchase some core texts and technology such as a new laptop etc. Some of these additional costs are optional, some, such as uniforms or safety equipment may be mandatory. Check the course entry on our website for more more information.

Sponsorship information


Business and Marketing at University of the West of Scotland - UCAS