Course summary

This course brings together the latest research on digital media and content creation and will provide you with a detailed understanding of the global media landscape. You'll study key aspects of the media industries, the changes and platforms that have emerged from digitalisation and how content is created across different media. The course has a focus on understanding creativity and storytelling within all forms of media and how content creation, narrative and media audiences interact in contemporary media environments. You'll learn how stories are constructed across digital media platforms and how multimedia is understood by audiences. You'll be drawn into a conversation about the international reach of digital media, and how convergence, globalisation and increasing platformisation have altered communications across cultures. The course looks in detail at several key media sectors and how they work, including the use of data platforms, convergence, audiences and semiotoics in contemporary digital media industries. This course will prepare you for a range of careers where digital media and content creation skills are increasingly highly valued, and you will benefit from the year-on-year growing market demand. You could be working across a range of sectors such as media and public relations, marketing, communications, television and broadcast, social media, journalism, business and editorial and writing jobs. These are all growth areas as private, public and third-sector organisations continue to realise the importance of understanding multimedia communication with their audiences in the digital age. Programme Modules include: Global Media Industries; Creativity and Storytelling; Social Semiotics and Product Analysis; Ethics, Sustainability and Governance; Decoding Media Audiences; Digital Project Design; Data Analytics; Postgraduate Research Methods; Developing Leadership for the Common Good with a final Master's Research Project as the capstone of the degree.