Course summary

The RIASA London programme provides its athletes with the opportunity to work with world class coaches and mentors and provides a wide range of playing opportunities and pathways (in the UK, US and beyond) to match each athlete’s ability and personality. This sports development opportunity is uniquely combined with the offer to study a wide range of undergraduate and masters subjects and to graduate with not only a US accredited degree but also a UK accredited degree from the outstanding Richmond American University London, in the academic subject of your choice. Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry? Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management. As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in creative expression, scientific reasoning and foundations of sociology along with foundations of business to give you a thorough grounding in a range of subjects. In the second year, you will move on to more targeted topics for business management including financial and managerial accounting, marketing, entrepreneurship and micro and macroeconomics. From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as legal and ethical concepts in management, research methods and principles of marketing. The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour. Your final year will focus on topics such as advertising management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability. Potential electives in the final year include luxury brand management, fashion, and media, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest. This programme ensures students have an innovative and visionary approach as marketers. The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide. Top reasons to study this programme:

• Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts - https://www.richmond.ac.uk/about-richmond/the-liberal-arts/

• Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research

• Learn about consumer psychology in relation to luxury brands

• Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising

• Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai

• Contribute to the Richmond Fashion Society and write for our Magazine