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Course summary

Market research and analytical skills are in high demand as business practice and digital technologies evolve all over the world. In the UK alone, the profession employs close to 73,000 highly skilled employees*. Growth in market research activity and employment is driven by data (market) analytics – the analysis of data to understand buyer behaviour, market campaign success, segment markets and key product and service features in new product development. Market researchers work across a range of industries, usually choosing to specialise within a sector, such as consumer, business-to-business or social research. This could be within a market research agency such as Kantar or Ipsos, consulting and large professional services firms such as PwC, or in the marketing departments of large commercial organisations such as Unilever and Tesco. The course This course is focused on market research and analytics. Our aim is to give you the best knowledge and skills in order make your mark and succeed in your future market research or marketing career. You’ll join our Department of Marketing, Retail and Tourism where we have strong industry links in Manchester and nationwide that connect you with industry professionals from day one. There will be opportunities during your course to network with potential employers, work on live client briefs and to undertake internships to develop your knowledge into practical skills. You’ll study alongside our MSc Marketing and MSc Digital Marketing Communications students on units such as business to business marketing, marketing communications and digital measurement and evaluation. You’ll also study bespoke units in applied marketing research and analytics to develop your knowledge in this rapidly growing area. Towards the end of your course, you’ll then have the opportunity to explore a topic of great interest to you in an applied research project. *PwC and Market Research Society Report Features and Benefits

  • Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Learn from experts – our teaching team includes internationally renowned research active academics, particularly in the areas of business to business and quantitative analytic methods.
  • Knowledge exchange – students on this course could have the opportunity to work on projects with our Business Transformations Research Centre, specifically in the areas of market and digital transformation.


Entry requirements

Please see our website for information on entry requirements.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For further information: https://www.mmu.ac.uk/study/postgraduate
Market Research and Analytics at Manchester Metropolitan University - UCAS