University of East London

Degree level: Undergraduate

Fashion Marketing

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Course summary

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business and at least two more in the back of your head! Others may create the garment but it is you, the creative marketer, the skilful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right. We’ll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store. You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out

Course details

Modules

Year 1: Professional Creative Theory 1 (core) Introduction To Marketing 1 (core) Creative Marketing 1 (core) Employability 1 (core) Year 2: Professional Creative Theory 2 (core) Applied Marketing 2 (core) Creative Marketing 2 (core) Employability 2 (core) Optional placement year: This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. The extra placement year means it will take four years to complete your studies, instead of three. Year 3: Professional Creative Theory 3 (core) Final Major Project (core) Employability 3 (core)

Assessment method

The assessment strategy is focused both on good quality written output in the form of essays, and to also demonstrate an understanding of the financial aspects of fashion marketing. The second year will also include practical projects, specifically: Fashion Visual Merchandising, and Fashion Trend Analysis. The ability to make professional, informative and persuasive presentations is key, as is the ability to elicit salient information from a wide variety of sources and materials. Therefore the journal element of assessment is designed to practice and enhance students’ ability to determine key facts and their relevance.


How to apply

Application codes

Course code:
4C25
Institution code:
E28
Campus name:
Docklands Campus
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or email [email protected]

Additional entry requirements

Interview

Applicants are required to attend an interview for discussion of their portfolio of work.

Portfolio

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential. Your portfolio should include elements of the below: Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development. Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development Visual research and inspiration development Evidence of understanding of fashion market levels Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines Fabric research Any samples/photographs of work Evidence of own projects/work/blogs etc


Unistats information

Operated by the Office for Students
10%
Student satisfaction
No data
Employment after 15 months (Most common jobs)
No data
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £13320 Year 1
International £13320 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Marketing at University of East London - UCAS