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Course summary

At the University of East London, we offer you a unique insight into advertising. You'll learn all about the advertising industry: what it does, how it works and how it's changing in relation to the world that it shapes and that helps shape it. You'll learn about branding, market research techniques and digital media production, and take a detailed look at how today's consumer society works. Guided by industry experts, you'll have the best chance not just to study but also to learn while at work in this ever-expanding industry. You'll be involved in work placements and consumer research projects. We'll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills. If you don't meet the entry requirements for a BA, you can study this course as an 'extended', four-year programme. In your first year, you'll take a foundation year which prepares you for a successful transition to the BA course.


Foundation Year: Academic Development (Core), Narrative and Creativity (Core), Group Film Project (Core), Social Media Project (Core), Ways of Looking (Core), Mental Wealth: Professional Development (Core) Year 1: Narrative 1: Narrative Fiction (Core), Documentary 1: Documentary and Representation (Creative Writing) (Core), Aesthetics and Technologies 1: Practice as research (Core), Media Cultures (Core), Mental Wealth: Agency 1 (Core), Social Media & Branded Content Design (Core) Year 2: Narrative 2: Advanced Narrative (Core), Documentary 2: Experimental Documentary (Core), Mental Wealth: Professional life: Agency 2 (Core), Celebrity & Influencer Marketing (Core), Digital Research in Practice (Core) Year 3: Final Project Development (Core), Final Project: Completion (Core), Content Design & Execution (Core), Self-Branding: Identity & Social Media (Core), Aesthetics & Technologies: Professional Practices (Core), Mental Wealth: Professional life: Agency 2 (Core) For more information about individual modules, please visit our course pages via the link below.

Assessment method

Assessment is continuous throughout each term and is undertaken individually and in groups in relation to both theoretical and more practice-based modules. We assess modules on the course through: essays presentations production pieces Other modes of assessment unique to the course include, in year three, the presentation of an advertising industry pitch to industry professionals and, in year two, the running of a focus group as part of the study of market and consumer research methodologies.

How to apply

Application codes

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Docklands Campus
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Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or email [email protected]

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £14160 Year 1
International £14160 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Advertising (with Foundation Year) at University of East London - UCAS