Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape. We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability. Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession. Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.
A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.
English language requirements
English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.
Fees and funding
No fee information has been provided for this course
Additional fee information
Clearing contact details
Loughborough University Admissions Contact Centre
01509 274 403
Clearing will open on Thursday 17th August 2023 at 8.00am. We anticipate having vacancies in a range of subjects for well-qualified students. Whether you have done better than expected in your examinations results or are exploring opportunities in Clearing, we would love to hear from you. You don’t need to have applied to Loughborough already. Please call the University's Contact Centre on 01509 274 403 to discuss your qualifications.