Digital Marketing at Loughborough University - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape. We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability. Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession. Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.

Entry requirements

A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.

English language requirements

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

The tuition fees shown are for new students commencing the first year of study in the specified year only. The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students, or those taking a postgraduate certificate or a postgraduate diploma, should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees. Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
Digital Marketing at Loughborough University - UCAS