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Course summary

Overview Marketing is altering as technology becomes increasingly embedded in the flow of everyday consumption. Nevertheless, the human connection consumers wish to feel with brands can never be fully automated or outsourced. This makes marketing a wonderful choice for those seeking a career that hinges on the ability to generate empathetic and sustainable consumer solutions. The Advanced MSc Marketing programme has been carefully designed to provide you with a robust understanding of the commerciality and strategic underpinnings of this creative and fast-paced industry. The programme will provide you with expert knowledge of the academic and practical aspects of this vibrant discipline. We aim to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture and design thinking. In addition to the topics described, you will receive rigorous training in critical analysis, contemporary marketing theory and creative thinking. You will have the opportunity to culminate this learning in your final dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes. Scholarships available The Management School will be offering a number of generous scholarships and study awards for 2022, find out more by visiting the scholarships webpage. Why University of Liverpool Management School? 'Learning to make a difference' The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS. The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Modules

The 12-month programme consists of eight compulsory modules followed by a research project or dissertation carried out over the summer period upon completion of Semester 2. Students are required to complete 180 credits to achieve a full MSc. The draft structure is outlined below but is subject to final approval: Liverpool Marketing Lab 1 Liverpool Marketing Lab 2 Macromarketing Researching marketing Customer Experience Leading Marketing Entrepreneurship Marketing and Digital Analytics ULMS855 Digital Marketing ULMS719 Strategy, Planning and Implementation or ULMS790 Dissertation.


How to apply

International applicants

Applications from international students are welcomed. Country specific information on entry requirements is listed on our website: www.liv.ac.uk/international/countries/index.htm. International qualifications will be evaluated in line with the National Academic Recognition Information Centre (NARIC) guidelines.

Entry requirements

You will need 2:1 Honours degree or international equivalent in Marketing or a degree with at least three marketing-focused modules.


Fees and funding

Tuition fees

England £13000 Whole course
Northern Ireland £13000 Whole course
Scotland £13000 Whole course
Wales £13000 Whole course
International £25000 Whole course

Additional fee information

See https://www.liverpool.ac.uk/study/postgraduate-taught/taught/advanced-marketing-msc/fees/
Advanced Marketing at University of Liverpool - UCAS