Course summary
As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer. This course broadens your understanding of management, business and beyond marketing.
Entry requirements
https://www.dundee.ac.uk/postgraduate/international-marketing-management
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Dundee
Nethergate
Dundee
DD1 4HN