Course summary

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice. Our master’s in Marketing is accredited by the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice. MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing. The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice. This is a research-informed programme with a practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns. Entry dates in September, January and June. You will:

• Learn to apply key marketing theories to contemporary business strategy

• Develop your understanding of both traditional and digital communication channels

• Examine consumer behaviour and how this affects marketing decisions

• Learn to use digital analytics and data analysis to inform strategic decision making

• Develop a digital marketing strategy for a company of your choice

• Put theory into practice in the Industry Collaboration Project