Course summary

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. Why study BSc (Hons) Marketing (with Foundation Year) at BU?

• Gain industry experience and network through a 30-week placement which can be completed anywhere in the world

• Get industry ready from working on live marketing briefs for unit assessments

• You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns

• Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment

• Within fifteen months of finishing the course, 96& of graduates are in employment or further study (Source DiscoverUni 2023).

• Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide

• BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing

• Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.