22Apr
UndergraduateCourse summary
**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:
- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.
- Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.
- Create a portfolio of work to show future employers a creative and innovative skill set.
- lectures
- seminars
- problem solving exercises
- case studies
- individual and group presentation
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Contemporary Issues Introduction To Business Organisation Management And Delivery 1 Organisation Management And Delivery 2 Self And Stakeholder Management The Practice Of Business Year 2 - Compulsory modules Advertising, Promotion And Creativity Market And Digital Analysis Marketing Environment And Media Marketing Research And Employability People And Organisations In Context Elective modules Foreign Language Global Business Environment Year 3 - Compulsory modules Campaign Management Customer Psychology And Culture Marketing Communications Planning Marketing Metrics Sales And Business Skills Elective modules Foreign Language Language And Specialist Cultural Studies Service And Retail Marketing Year 4 - Optional modules Placement Year Final year - Compulsory modules Building Brand Value Corporate Public Relations Marketing Innovation And Creativity Project And Event Management Strategies Strategic Communications In The Digital World Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management
Assessment method
Coursework Exams
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- A078
- Institution code:
- S21
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
Please note the University will only admit students who are aged 18 and over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
Other
Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. |
If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/
Unistats information
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £15860 | Year 1 |
| International | £15860 | Year 1 |
Additional fee information
Please refer to our website for up-to-date information on costs and fees: https://www.shu.ac.uk/study-here
Sponsorship information
Scholarships, discounts and bursaries may be available to students who study this course.
Provider information
Sheffield Hallam University
City Campus
Howard Street
Sheffield
S1 1WB