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Marketing Communications and Advertising with Foundation Year at Sheffield Hallam University - UCAS

Course options

2025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Sheffield Hallam University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

15Feb
Sheffield Hallam University - undergraduate applicant open day
Undergraduate
22Mar
Sheffield Hallam University - undergraduate applicant open day
Undergraduate
27Apr
Copy of Sheffield Hallam University - undergraduate applicant open day
Undergraduate

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Gain a varied skill set across campaign creation, planning, social, PR and branding.
  • Use innovative tools to develop integrated marketing communications strategies.
  • Complete real-world consultancy projects with leading brands to build your profile.
  • Join a supportive community of creatives and entrepreneurs in our award-winning enterprise centre.
Our BA (Hons) Marketing Communications and Advertising degree provides knowledge, skills and real-world experience – meaning you can enter the job market as a creative, resourceful and adaptive marketer. You’ll prepare for a range of advertising and marketing specialisms, such as digital and social media marketing, campaign planning and management, branding, customer insights and entrepreneurship. If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Based in the Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 students all come together to solve problems and make things better. You’ll be taught by industry experts, who bring their industry experience and insights from cutting-edge research into the classroom. Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience. We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.   Key Themes By applying theory to real world examples, you’ll develop an understanding of contemporary marketing communications that’s underpinned by broader marketing and business principles. You’ll then study specialist modules to learn how to create and manage multimedia marketing communications campaigns. Topics include integrated marketing communications, digital marketing, and campaign planning and management – as well as media planning, branding, sustainability and customer analysis. Through these, you’ll develop your creativity, confidence and resilience – becoming a marketer with a valuable specialism in communications and advertising. Applied learning We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses. Work Placements You’ll have the opportunity to arrange a year-long work placement. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. Previous students have worked at local and global brands, such as Disney, Siemens, Rise at Seven and ilk Agency. You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond. Live Projects All students on the course work on live client briefs set by industry experts, creating engaging marketing content that inspires, persuades and influences target audiences. You’ll develop your skills in these areas by working on consultancy projects, planning and running campaigns, and learning to analyse performance.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Going Global People, Decisions And Behaviours Preparing For Success Sustainable Innovation Year 2 Compulsory modules Contemporary Marketing Foundations Of Business Foundations Of Marketing Communications And Advertising Understanding People And Cultures Year 3 Compulsory modules Campaign Creation And Management Managing Business And Financial Performance For Marketers Professional Development For The Marketer Elective modules Experiential Marketing Events Foreign Language The Corporate Customer The Digital Customer Experience Year 4 Optional modules Placement Year Final year Compulsory modules Branding, Advertising And Corporate Communications Consultancy Project In Marketing Strategy In The Global And Digital Environment Elective modules Consumer Psychology Contemporary Leadership In Context Marketing In A Global Context

Assessment method

Coursework | Practical

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Please note the University will only admit students who are aged 18 and over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/

Additional entry requirements

Other

Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1
England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
EU £17155 Year 1
International £17155 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Our tuition fee for UK students on full-time undergraduate degree courses in 2025/26 is £9,535 per year (capped at a maximum of 20% of this during your placement year). These fees are regulated by the UK government and therefore subject to change in future years. We are currently reviewing our tuition fees for the foundation year stage of this course following the Government announcement of fee changes for some foundation year courses and will confirm fees as soon as possible If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found at https://www.shu.ac.uk/study-here/terms-and-conditions-and-student-regulations under student fees regulations. Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees: https://www.shu.ac.uk/study-here/undergraduate/fees

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Marketing Communications and Advertising with Foundation Year at Sheffield Hallam University - UCAS