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Course summary

This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need. Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism. Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments. And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey. If you are already a marketing practitioner or have a first degree in marketing, you might want to consider formalising your marketing skills and experience through a CIM course of study.

Modules

Modules include: dissertation preparation; dissertation; innovative marketing solutions; marketing insight, analysis and decision making; modern marketing communications; strategic brand planning and development; the professional marketer; understanding consumers and markets.

Assessment method

Assessment is based on presentations, reports, projects and a dissertation.


Entry requirements

An Honours degree (at least 2.2 or above) or equivalent from any academic discipline; a minimum IELTS score of 6.5, or 6.0 plus completion of the university's 4-week pre-sessional English course, or equivalent, is required for those whose 1st language is not English.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Fees for Postgraduate Study 2023/24: https://www.herts.ac.uk/study/fees-and-funding/fee-information/how-much-are-my-fees
Marketing at University of Hertfordshire - UCAS