University of Bedfordshire

Degree level: Undergraduate

Media, Marketing and Public Relations with Foundation Year

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry. By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions. The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications. Foundation Year In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. The course has been designed to develop your skills and to prepare you for entry onto the first year of your chosen course. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your BA (Hons) degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years. Why choose this course?

  • Develop the skills to become an effective media communicator
  • Learn how marketing and public relations work, and how they shape businesses and corporate communications
  • Benefit from guest lectures and media masterclasses
  • Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion
  • Acquire valuable research and project initiation/management experience while working both independently and in teams

Course details

Modules

Areas of study include:

  • Consumer Behaviour
  • Experiential Marketing
  • Introduction to Digital Marketing and Analytics
  • Introduction to Digital Storytelling
  • Media Theory and Research
  • Principles of Marketing
  • Understanding Media
  • Account and Media Planning
  • Brand Management
  • Corporate Communications
  • Public Relations and Media Interface
  • The Creative Industries
  • Radio
  • The Art and Craft of Journalism
  • Contemporary Practices and Debates in the Media
  • Digital Communications Strategy
  • PR Ethics and CSR
  • Routes to Market
  • Topical Marketing Communications Practice
  • Short Dissertation Special Project / Short Practical Special Project
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.


How to apply

Application codes

Course code:
P15F
Institution code:
B22
Campus name:
Luton Campus
Campus code:
D

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Applicants with other qualifications and/or work experience will be considered. If you would like to check that your qualifications will be accepted please contact the university.


Unistats information

Operated by the Office for Students
67%
Student satisfaction
75%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

The fees for 2023 entry have not yet been confirmed. For information on thee 2022 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Media, Marketing and Public Relations with Foundation Year at University of Bedfordshire - UCAS