Course summary

If you are a professional marketer or already working in an operational, supervisory or management marketing role, this course will enable you to gain a valuable digital marketing skillset. As part of this course, you’ll: • Combine your strategic marketing expertise with academic knowledge • Develop the digital knowledge and expertise you’ll need to perform a strategic managerial marketing role • Increase your professional confidence and your standing with potential employers • Develop the tools to research, identify and apply the latest thinking and techniques in your field • Be assessed through assignments • Study individual modules at times scheduled to enable you to meet existing work commitments Increase your employment value and future potential with CIM qualifications which are recognised internationally and to study this course you will need to become a member. Your membership will ensure you are recognised as a current and actively engaged marketer, and you’ll be able to access a range of benefits. You’ll have access to the CIM’s online resources, including practical insights webinars to signpost you to new and emerging trends and techniques, and national and regional CIM networking events.