Course summary

Refine your existing skills in marketing, communications, PR and advertising on UCA'S MA/MSc Global Marketing & Communications course - then enhance them as you select the specialism of your choice. This course, taught within UCA's Business School for the Creative Industries, will allow you to gain a deeper understanding of the sector and to explore an area of your own personal interest, giving you a springboard into your dream career. There are eight industry specialisms to choose from - Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry. In order to develop lifelong professional skills that relate to your career aspirations, you will undertake your own exploration of creative advertising and marketing practice, investigating creative ideas and developing practical solutions to complex industry-related problems. Develop and refine your existing skills and critical insight into the professional, theoretical and practical world of creative promotion. Supported by teaching professionals and working alongside other practitioners, you will be able to collaborate with other Creative Business and Media postgraduate students to enrich your learning experience. You will progress onto a final project unique to your area of interest within the creative industries. On completion of the course, you will gain an internationally recognised qualification, giving you the potential to work at a high level within the marketing, PR and advertising industries. Every course within our Business School portfolio is taught with a global perspective, giving graduates the skill set required to pursue a creative business career anywhere in the world. Our teaching programmes are all project-based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification. *Course subject to validation and has previously been titled MA Creative Marketing & Advertising.