Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What are the promises and threats of social media? How can individuals future proof themselves in this dynamic, energetic industry? Discover the answer to these questions and more with our MA in Advertising and Public Relations, London’s first postgraduate degree to unite these exciting, creative disciplines. US and UK accredited, it is taught in Kensington – a vibrant and prestigious area in central London, the heart of the advertising and PR industry. The programme is taught by industry veterans with decades of experience at boardroom level, emphasising the professional skills and practical training you need to kickstart an exciting and creative career. Build your CV with accredited internships and benefit from a wealth of guest speakers from every level of the industry. Top reasons to study this programme: Gain detailed knowledge of advertising, PR, communications and digital media trends in London, home to world’s top advertising and PR organisations Learn from a wide range of highly experienced industry professionals (with up to 40 guest speakers over the duration of the programme), providing invaluable insights and opportunities for mentoring and support. Benefit from an internship in the sector of your choice with the help of our dedicated Internship Co-ordinator, extending your network and gaining valuable work experience Get involved in the discussion, with smaller, more intimate classes and a diverse, multicultural leaning environment Build a portfolio of assignments based on real-world briefs and challenges Capitalise on our unique partnership with Europe’s largest PR body, the PRCA – creates networking opportunities, chance to attend industry events and training
Fall Semester Advertising Practice Public Relations Practice Advertising, Public Relations & Journalism in Context Spring Semester Advertising & Public Relations in the Global Marketing Communications Mix Professional Digital Media Skills plus ONE elective Fashion, Luxury Brands & the Media Celebrities, Marketing & the Media Entrepreneurship & Innovation Management International Relations & the Media Project Management Corporate Governance Leadership, Mentoring, Coaching Marketing in a Digital World International Art Market Summer Semester plus EITHER Internship with Professional Research Project OR Extended Professional Research Project
How to apply
If your first language is not English, you are required to submit TOEFL/IELTS/Cambridge English proficiency test results from an exam taken within the last two years. NOTE: Also encouraged to submit a Sample of Academic Writing (academically cited; 8-20 pages and/or 2,000-5,000 typed words)- but not required.
At Richmond our postgraduate degree programmes, which are based on the US educational approach, are available as 1 year (full-time) or two year (part-time) options with some programmes offering even more flexibility. The entry requirements for all postgraduate programmes at Richmond are the same, regardless of your chosen study option, excluding our International Business (MSc) programme Academic Entry Requirements UK first Degree minimum second class honours (2.2) US Degree with a minimum CGPA of between 2.5 and 3.0 or international equivalent Academic Interview *All other equivalent eligible transfer credits will be determined by Admissions.
Fees and funding
|Northern Ireland||£9000||Whole course|
Additional fee information
Richmond, The American International University in London
Richmond upon Thames
Course contact detailsVisit our course page
020 8332 8330