Oxford Brookes University has opted into the TEF and received a Silver award.
Marketing is a dynamic and essential business function, providing the vital link between the marketplace and strategic decision making. This course reflects current academic and practitioner thinking within this field, providing students with the necessary marketing knowledge and skills to fit into any kind of organisation or marketing role.
In Year 1 you will gain a comprehensive insight into the fundamental concepts of marketing in the context of the organisation, and an introduction to applied marketing research. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which the skills developed in FAS are practised and assessed in a subject specific context. During your second and final years, the core compulsory Principles of Marketing Management and Strategic Marketing Management modules continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. This is supported by other compulsory modules looking at specific areas in more detail. These include consumer behaviour, digital marketing communications, and marketing analytics, along with a wide choice of relevant elective modules in marketing and related areas such as retail management.
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How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||120 points|
|Access to HE Diploma||GCSE Maths Grade 4 still needed.|
|International Baccalaureate Diploma Programme||31 points|
|GCSE/National 4/National 5||GCSE Mathematics - Grade 4 GCSE English - Grade 4 One further GCSE - Grade 4|
IELTS 6.0 overall. Reading 6.0. Writing 6.0. Listening 5.5. Speaking 5.5. If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|