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Course summary

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world. This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations. This requires an educational approach that not only builds on existing academic and industry research and knowledge, but also allows for practitioner input and keeps you ahead abreast of changes in thought, behaviours and technology. Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year. With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections. Why Choose LSBU? • We are incredibly proud of our degree and truly believe that it gives you an outstanding foundation in overall marketing theory and practice as well as specialist knowledge in key digital marketing technology. • Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals. • We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, enhancing your employment porospects • Our links with the CIM offer industry accreditation • Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking • Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing • Our use of live case studies within modules and assessments offers invaluable practical marketing experience


Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice and specialist digital marketing modules. All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

How to apply

Application codes

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LSBU Main Site - Southwark Campus
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

This course may be available at alternative locations, please check if other course options are available

International applicants

English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 52 (the minimum score required in each skill area is 51)

Entry requirements

Qualification requirements

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

Read fees and funding information at
Marketing with Digital at London South Bank University - UCAS