14Oct
UndergraduateCourse summary
Succeed in an increasingly digital world. Explore the latest digital technologies. Innovate and create solutions for real digital marketing challenges. Why Study With Us? A degree in Digital Marketing from the University of Chester will give you an advanced and specific digital skills set that is highly sought-after in the workplace. This degree course is designed for you to gain these skills alongside developing a rich knowledge of this exciting subject area. Right from the start of your degree, you will work on real, live digital projects, to develop the skills needed to excel in this fast-paced industry. As one of our digital marketing graduates you will gain not only valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers. Once you start with us you can choose to study over three years, or convert your degree to a four year programme which includes a placement year. Course details Year One In your first year, you learn marketing fundamentals alongside practical application. This includes planning, building and successfully launching a website. Modules include: The Digital Landscape and Principles of Web Design. Year Two Open and explore the digital marketer’s toolkit. Learn to use these tools, including social media, mobile, virtual and augmented reality. Discover the wealth of possibilities this toolkit has for creating outstanding, successful campaigns. Start to shape your career path by focusing on an aspect of digital marketing that inspires you and undertake a 5-week work placement that suits your personal interests and ambitions. We have a dedicated work-based learning team to support you throughout. Modules include: Social Media Marketing and The Digital Toolbox Year Three In your final year, you will look at all the exciting developments in digital marketing technology that will impact upon the future of marketing. This includes mixed reality, understanding big data, and smart technologies. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study is done alongside the development of hands-on digital marketing skills. You will be looking at solutions to digital marketing challenges for organisations from small companies, charities through to leading multi-nationals. Modules include: Digital Marketing Futures and Data Driven Marketing Our lecturing team have a wealth of knowledge and industry experience to help you to gain the experience you need for your chosen career following graduation. We’re a friendly and dedicated team. We take great pride in supporting our students through every stage of their academic, personal and professional development.
Modules
Your transformation from new student to future digital marketing expert starts from day one. In your first year, learn marketing fundamentals alongside practical application. This includes planning, building and successfully launching a website. You will build on this in year two. Open and explore the digital marketer’s tool-kit. Learn to use these tools, including social media, mobile, virtual and augmented reality. Discover the wealth of possibilities this toolkit has for creating outstanding, successful campaigns. Start to shape your career path by focusing on an aspect of digital marketing that inspires you and undertake a 5-week work placement that suits your personal interests and ambitions. In your final year you will look at all the exciting developments in digital marketing technology that will impact upon the future of marketing. This includes mixed reality, understanding big data, and smart technologies. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study is done alongside the development of hands-on digital marketing skills. You will be looking at solutions to digital marketing challenges for organisations from small companies, charities through to leading multi-nationals.
Assessment method
You will be assessed in a variety of ways, including: business reports, essays, presentations, web development projects, work-based projects and examinations.
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N520
- Institution code:
- C55
- Campus name:
- Chester
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Qualification requirements
Please note the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.
Unistats information
Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| EU | £9250* | Year 1 |
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Scotland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| Channel Islands | £9250* | Year 1 |
*This is a provisional fee and subject to change.
Additional fee information
The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.
Provider information
University of Chester
Parkgate Road
Chester
CH1 4BJ