Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional. This is a flexible degree with optional units to choose from in Years 2 and 4. In your first year, you’ll study with Management and International Management students. You’ll benefit from learning in a diverse class with students who have different backgrounds and ambitions. Year 1 You’ll study core subjects like marketing, finance, organisational behaviour, international business and operations management, giving you context for the rest of the course. Year 2 Develop your marketing knowledge by studying areas like brand management, consumer psychology and strategic marketing communications. Customise your studies with optional units, allowing you to explore areas like business law, emerging markets and supply management. Marketing placement year Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience. Final year Grow your marketing expertise with specialist units and options. You’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
Republic of Ireland
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
GCSE requirements: -GCSE Mathematics grade 6 or B -GCSE English Language or Literature grade 6 or B (or equivalent from English language category A). GCSE grades are an important part of selection for this course and we typically expect students to have a majority of GCSEs at grade 7 or A. Your GCSE grades will be carefully considered as part of our contextual admissions process and depending on your circumstances, we may be able to consider you with 4 or C in Mathematics or English Language or Literature GCSE. You do not need the required grade in Mathematics if you study a higher level qualification in Mathematics or Statistics (such as an A level, AS level or a Core Mathematics qualification).
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
University of Bath
Course contact detailsVisit our course page
Undergraduate Admissions Office