Course summary
Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional. This is a flexible degree with optional units to choose from in Years 2 and 4. In your first year, you’ll study with Management and International Management students. You’ll benefit from learning in a diverse class with students who have different backgrounds and ambitions. Year 1 You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a good foundation for the rest of your course. Year 2 Develop your marketing knowledge by studying areas like brand management, consumer psychology and strategic marketing communications. Customise your studies with optional units, allowing you to explore areas like business law, emerging markets and supply management. Marketing placement year Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience. Final year Grow your marketing expertise with specialist units and options. You’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- C160
- Institution code:
- B16
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAA - A*AB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 36 credits M: 3 credits
Scottish Advanced Higher - AA
International Baccalaureate Diploma Programme - 36 points
OCR Cambridge Technical Extended Diploma - D*DD
AQA Level 3 Technical Level (1080 glh) - Not accepted
T Level - D
GCSE requirements: -GCSE Mathematics grade 6 or B -GCSE English Language or Literature grade 6 or B (or equivalent from English language category A). GCSE grades are an important part of selection for this course and we typically expect students to have a majority of GCSEs at grade 7 or A. Your GCSE grades will be carefully considered as part of our contextual admissions process and depending on your circumstances, we may be able to consider you with 4 or C in Mathematics or English Language or Literature GCSE.
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9535 | Year 1 |
Northern Ireland | £9535 | Year 1 |
Scotland | £9535 | Year 1 |
Wales | £9535 | Year 1 |
Channel Islands | £9535 | Year 1 |
Republic of Ireland | £9535 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Bath
Claverton Down
Bath
BA2 7AY