Leeds Beckett University

Degree level: Undergraduate

Public Relations and Brand Communication

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Gain the expertise required for a successful career in this fast-moving field. As part of your course you’ll:

  • Learn about the wider role of communications
  • Understand the impact of marketing, media relations and internal communications
  • Study how to develop and implement social media campaigns
  • Learn to build and manage relationships between companies and their customers
  • Refine your skills so you can create effective content for a variety of audiences
  • Develop your presentation skills by pitching for live consultancy projects
  • Join one of the most established PR degree programmes in Europe

Course details

Modules

Year 1 Core Modules:

  • Introduction to Public Relations & Brand Communication
  • Understanding Markets & Customers
  • PR, Media & Current Affairs
  • Managing Communication for Employee Engagement
  • PR & Brand Communication Toolkit
  • Personal Branding & Communication Skills
Year 2 Core Modules:
  • Strategic Brand Communication
  • Digital Engagement: Content, Community & Conversations
  • Persuasive Communication
  • Digital Engagement 2: Magnetic Content
  • PR Research: Research Design & Public Opinion
  • Contemporary PR Communications
  • Global Communication Project
Year 3 Core Modules:
  • Consultancy Project 1: Research & Professional Practice
  • Consultancy Project 2: Pitching & Professional Practice
  • Issues Management & Crisis Communication
  • PR Dissertation/Research Project
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.


How to apply

Application codes

Course code:
P212
Institution code:
L27
Campus name:
City CampusC
Campus code:
C

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
88%
Student satisfaction
80%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Public Relations and Brand Communication at Leeds Beckett University - UCAS