Course summary
Why study this course? This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations. More about this course The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment. The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general. In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the inter-relationships between the various modules.
Modules
Example modules include: Strategic Marketing Management; Understanding Consumer Behaviour; Public Relations Strategy and Planning; Retail Management and Marketing; Marketing Research in Practice; Digital Marketing and Social Media; Advertising Management; Retail Design, Buying and Merchandising; Dissertation - Marketing; Business Consultancy Project; Professional Development and Work Placement.
Assessment method
You'll be assessed through unseen written exams, presentations, reports and a dissertation.
Entry requirements
You will be required to have: a minimum of 2:2 (or equivalent) in any subject discipline; a full university application form will need to be submitted which includes a detailed statement to support your application; Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent). All applicants must be able to demonstrate proficiency in the English Language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT). For more information about English qualifications please see our English Language requirements.
Fees and funding
Tuition fees
| England | £12500 | Whole course |
| Northern Ireland | £12500 | Whole course |
| Scotland | £12500 | Whole course |
| Wales | £12500 | Whole course |
| EU | £18700 | Whole course |
| International | £18700 | Whole course |
| Channel Islands | £18700 | Whole course |
| Republic of Ireland | £18700 | Whole course |
Additional fee information
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Provider information
London Metropolitan University
Admissions Office
166-220 Holloway Road
City of London
N7 8DB